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Six Nations Moving from Terrestrial

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Count Ford View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Count Ford Quote  Post ReplyReply Direct Link To This Post Topic: Six Nations Moving from Terrestrial
    Posted: 13 Jul 2019 at 12:51
I think we all expected this once CVC became interested.

The live matches have already priced many fans away and removing from Terrestrial will lose a big part of the yearly casual audience...the question remains does Rugby Union have a large enough fanbase to make the increased profit worth the loss in grassroots exposure


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Mark W-J View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Mark W-J Quote  Post ReplyReply Direct Link To This Post Posted: 13 Jul 2019 at 13:30
And yet this article in yesterday's Telegraph https://www.telegraph.co.uk/rugby-union/2019/07/11/exclusive-six-nations-board-takes-step-closer-securing-game/ clearly states that "the future of the Six Nations on terrestrial television is not at risk. The contrasting viewing figures of the women’s football World Cup, which was shown on terrestrial television, in contrast to the cricket World Cup on Sky Sports, has only served to underscore the Six Nations’ long-held belief that its championship is best shown on free-to-air channels".

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Count Ford View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Count Ford Quote  Post ReplyReply Direct Link To This Post Posted: 13 Jul 2019 at 16:54
Originally posted by Mark W-J Mark W-J wrote:

And yet this article in yesterday's Telegraph https://www.telegraph.co.uk/rugby-union/2019/07/11/exclusive-six-nations-board-takes-step-closer-securing-game/ clearly states that "the future of the Six Nations on terrestrial television is not at risk. The contrasting viewing figures of the women’s football World Cup, which was shown on terrestrial television, in contrast to the cricket World Cup on Sky Sports, has only served to underscore the Six Nations’ long-held belief that its championship is best shown on free-to-air channels".

 

I suspect it will happen the same way F1 did. Initially it will be split between terrestrial and Sky/BT/Whoever...and gradually the terrestrial will be weaned out
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Richard Lowther Quote  Post ReplyReply Direct Link To This Post Posted: 13 Jul 2019 at 21:33
Commonsense tells you that the return on CVC's investment will have to come from Sponsorship and TV rights.


The sponsorship market has proved difficult for both the Six Nations, who I understand are getting less this deal than the previous deal, and European competitions have failed to have the multi sponsor approach they promoted when they took over the running of the competition.

I can see the TV rights being split, with a minimum of one live game per round left on terrestrial TV and the rest behind a paywall. Streaming rights will be exploited far more.

Ticket and concession prices will also rise.
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Bigmal View Drop Down
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Post Options Post Options   Thanks (0) Thanks(0)   Quote Bigmal Quote  Post ReplyReply Direct Link To This Post Posted: 13 Jul 2019 at 22:46
Thats progress ? I understand the thinking but WTF I may as well pop down to my local club(s) and catch some old school entertainnent. Ive not even got a fre tv licence to look forward to!
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